Complete Branding Revamp

L3 Prime is a small software company that works with other companies to optimize their workforce management. I was brought onto their team to create and apply an in-depth company image revamp. The goal was to create a branding standard to be applied across all aspects of the company. From the website, and software to business cards, letterhead and presentations and everything in-between.

My Role: Graphic Designer & UI / UX Designer
Software: Visual Studio Code, Adobe Indesign, Adobe XD

My responsibilities included concept development, product strategy, and aligning stakeholders on product goals, visual design, interaction design, prototyping, user testing, and quality assurance.

Challenges

The software is extensive and considerably complicated, so the biggest obstacle was not only to develop layouts that are visually appealing, but also strive to make every aspect of it user-friendly and also follow the new branding standard.

Solution

To accomplish this I used a more limited colour pallet and created a responsive layout; which focused on keeping the pages clear and concise.